We empower the next generation to explore the wonder of childhood and reach their full potential

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Mattel is a creations company that inspires the wonder of childhood. Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Enchantimals, Hot Wheels, Matchbox, Masters of the Universe, American Girl, and Thomas & Friends. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo.

The company has a presence in 40 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl It is the world’s second-largest toy maker in terms of revenue, after The Lego Group. In 2019, it ranked #575 on the Fortune 500 list.

On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel.

Purposeful Play

Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play. This is made possible by the high level of engagement and emotional connection consumers have with our brands. Play is our language and we speak to our consumers authentically by representing the world as they see and imagine it. More than seven decades of this pursuit as trusted partners to parents and caregivers have informed a perspective on toy innovation we call Purposeful Play. 

Infant, Toddler, and Pre-School

Play is essential during the early formative years. It begins with sensorial development and awareness, fine and gross motor skills, and evolves into problem-solving, cooperation, and emotional intelligence. Our work in this category is the foundation of purposeful play with expertly designed products that offer young children open-ended opportunities to laugh, learn and explore on their own terms, giving every child the best possible start.


Dolls encourage pretend play, self-expression, imagination, and character development. Playing with dolls empowers children to develop empathy and social skills such as caregiving, friendship, collaboration, and conflict resolution. Our doll lines inspire and nurture the limitless potential in every girl, promoting confidence and curiosity throughout her journey of self-discovery with a strong emphasis on diversity and inclusion.