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Magnetude Consulting

MARKETING FOR THE CYBERSECURITY & TECH ECOSYSTEM

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Truly embracing the entrepreneurial spirit means understanding the importance of flexibility and adaptability. At Magnetude, each client is served in the way that best meets their immediate (and longer-term) needs.

Magnetude was founded in early 2012 with a simple goal: to even the marketing playing field. Companies often face a resource gap in marketing, and our team consists of experts with decades of experience doing in-house marketing across industries and disciplines. We offer B2B marketing services aligned with the client’s evolving needs.  We build and evolve the team based on your unique objectives and current stage. Clients have access to our entire team to augment in-house capacity and skill sets or to serve as their outsourced marketing department and provide leadership, oversight, and execution as needed.

You’ll find respected experts around each of the core marketing functions. Our B2B marketing services span including inbound marketing, outbound lead generation, messaging & positioning, segmentation and market analysis, channel marketing, content development, sales enablement, web & digital marketing, public relations, and influencer engagement.

Above all, you’ll find a team dedicated to your success. That’s Magnetude.

B2B Marketing Agency: Core Capabilities
How We Work

When clients partner with our B2B marketing agency, our team becomes their team (just ask our clients). Depending on your needs, we can bring in a whole marketing team to serve as your ‘fractional marketing department’ on an ongoing basis or provide targeted support to add new skill sets, capabilities or additional bandwidth to your team.

Our Core Capabilities

Magnetude works with clients at different stages of maturity, and as a full-service marketing agency, we support clients across a wide range of marketing activities. Our work ranges from market testing, validation, and launch planning with earlier-stage ventures to marketing assessment, marketing program development, and day-to-day marketing management and execution with more established firms.

Content Development

Quality content is the foundation for the majority of successful marketing campaigns. We work with clients to develop thought leadership and other content to engage their prospects at various points in the buying cycle. Our copywriters and designers specialize in both traditional and new mediums to produce eBooks, infographics, case studies, whitepapers, presentations, and more.

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