Finch Brands

We help brands win when it matters most.

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Finch Brands is a real-world brand consultancy.

Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

We blend insight, intuition, and creativity to shape strategy and drive people to action.

To accomplish this, we’ve brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner – and we put this hard-earned experience to work for clients across categories and all along the growth track.

The Story of Our Name

In developing our name, the company now known as Finch Brands® took our own medicine. We have always used the theory of evolution as a metaphor for what we do – brands that adapt to the ever-changing environment not only survive, they thrive.

As Darwin’s research was conducted on the beaks of finches in the Galapagos Islands, the name Finch Brands was born. We draw our name and inspiration from the forces that shape the natural world to help our clients succeed in the real world.

We’re an end-to-end brand consulting powerhouse.

As a brand consultancy, we focus at the brand level – helping clients learn about their customers, defining what makes their brand unique, and communicating it in powerful ways to create deep and lasting connections that drive business results. While seamlessly integrated in practice, we group our services into three categories: Insight, Strategy, and Design.

We collect data, generate actionable insights, and drive key decisions.

Market research, for us, is not just speaking with friends or clicking websites, but a disciplined process of discovery. Qual or quant, online or off, traditional or progressive, we have two decades of primary research experience. We know how to turn fragmented data into the kind of insight that can transform brands and businesses.

We define and document the core ideas on which high-performance brands are based.

At its heart, branding is about difference. We provide clarity on what makes your brand distinctive and light the way forward in terms of what’s next and how to get there. What brands mean, how complicated portfolios are structured, and how internal/external stakeholders are engaged and activated.